Intro
The project had the goal to design and develop the new website for The Loop, a new space where startups, entrepreneurs, and large companies come together to generate innovative ideas, business opportunities, and cultural experiences.
The Loop is under Vectura, a real estate company that develops, manages, and owns complex properties with a focus on health, science, development, and research to contribute to both Sweden's growth and the future of humanity.
The main responsibility was for the UX and UI of the whole website including a design system, working in collaboration with Vectura's marketing and communication team.
Developing further their brand identity to match digital use cases several tests took place to check accessibility compliance with WCAG-AAA standards. Starting from a wireframe level with information architecture and interactions, and then structuring and creating a design system to be scalable, meaningful, and easy to use on the client CMS (content management system).
Working through the whole process till visual and pixel-perfect design and handover to developers.
Interested in knowing more? Get in touch!
invernizzi.francesca@gmail.com