Intro
The project has the goal of structuring, defining, and designing the new Zington Brand Guidelines based on the new visual identity. Exploring and expanding it to new digital use cases to ensure a consistent, cohesive, and strong language.
The guidelines had the aim of being easy to use and meaningful for all the other company's departments that will work with them in the future. The step further was also to create the structure and design a brand new Design System to be used for the new website.
Throughout the whole process, every output was in line with the new accessibility requirements WCAG-AAA and at the same time communicating the brand and its core values at their best.
Interested in knowing more? Get in touch!
invernizzi.francesca@gmail.com